Facebook Marketing
If your company doesn’t have a presence on Facebook then you are missing out on a critical communication channel with your customers and prospects. One of the biggest success stories of the last 5 years is Facebook Marketing, with more than 8 million Australians using Facebook on a regular basis (that’s around 40% of the population!).
Facebook is Different
One of the most important factors contributing to Facebook’s success is that nearly all user information is hidden from the public – the only way that you can communicate with a Facebook user is if they want to receive communication from you. So, while it can be difficult to compel them to agree to receive information from you, it can be a very valuable communication channel when they do.
100% Open Rates… your message cannot be blocked
While email marketing is still a very profitable marketing channel, there are constant challenges with spam filters, email open rates and deliverability… but not so with Facebook. When a Facebook user chooses to receive information from you, your messages will go straight to them without any filtering whatsoever – this is both the benefit and disadvantage of Facebook. The benefit is that you can get your message straight through to your customers, the disadvantage is that you have no control over who chooses to receive your information or not.
Making Facebook Work for Your Company
Compelling your prospects and customers to receive messages from your company requires a strategy that continually adds value to them – you really need to give your Facebook &rsquofans’ a reason to subscribe to your Facebook page and, equally as important, a reason to stay subscribed – your Facebook communication strategy is the most important part of that process.
Word-of-Mouth with Facebook
Fostering virtual word-of-mouth is one of the greatest benefits of establishing a Facebook presence with your customers and prospects. When you add a new piece of information to your Facebook page, it will automatically appear within each of your ‘fans’ live feed, which is a list of all the latest updates from all their friends. Your fans can choose to share it with all of their friends with a click of a button, if your information is interesting enough, which is where the word-of-mouth begins. It is worth recalling that people relate to their peers, so it is very likely that your customers know other people that may want to become your customers as well.
Our Facebook Strategy
We have developed a strategy for companies seeking to establish and manage a presence on Facebook, including:
- Developing a custom Facebook strategy
- Designing a Facebook company page that reflects your brand
- Creating a Facebook policy for managing the communication process
- Creating Facebook content strategies to ensure maximum user retention
- Integrate advertising strategies to build your fan base
Learn more about our social media solutions
We have a range of social media solutions to suit your needs, which each solution customised for optimum success within each social media property:
