SMS Marketing
SMS marketing programs otherwise known as mobile phone or text marketing is the delivery of information to customers via their mobile phone. When incorporated into a wider marketing program or just by itself SMS marketing is a tremendous tool as it gets to your customers and they always read it. Do you read every text you get?
SMS Marketing can be used to increase the purchase frequency of a business’ existing customers, typically offering coupons or other promotional specials to prompt purchases. It should not be forgotten, however, that loyalty is not only based on the offer of lower price.
Just like Email marketing a business should also use its mobile marketing program to send other information of value to its program subscribers. For example, an automotive service company could send out winterizing tips; a business could conduct a satisfaction survey through SMS; product recalls can be sent out with SMS. Put yourself in the place of your consumers and ask yourself what you would want from your business.
Of course you could also direct people back to your social media pages such as Facebook, Twitter, LinkedIn where they can gather or receive far more information of value.
