Pay Per Click Advertising
PPC advertising is the process of appearing within the “sponsored links” section of Google (the major search engine in many countries). Pay Per Click advertisments or sponsored links appear anytime a user types in a specific keyword or keyword phrase. The greatest part about PPC advertisements is that you only pay when someone clicks on your advertisment.
As a team of individuals we have been using pay per click advertising for over 5 years and have found it to be an excellent tool to grow our business. However that being the case as soon as you stop paying your advertisement stops which is why we tend to focus more of our efforts on Organic Search Engine Optimisation. (Better to spend your money on having a higher ranked web page)
Pay per click advertising can play an important part of any online advertising campaign, and remember as more and more businesses catch on the cost per click will continue to rise.
