Internet Marketing Specialists

You will just love this idea if you value the relationship you have with your customers.  It will drive sales like mad, has the potential to grow your customer base and  the return from your traditional advertising spend will be maximised.

Investing in our business as business owners is normal.  Whether you spend a few hundred dollars a year on advertising, or 10s of thousands it does not matter, we all want the best possible return from the outlay.  However what do I hear when I speak to business owners about their advertising.  What should I spend my advertising budget on when I just do not know what is going to work.  Taking advertisements in online directories or yellow pages is fraught and are people still reading the local paper?

This is a true story.  One that was told to me by someone  I know and trust.  For the case of the exercise I will keep the clients details private.

To truly maximise the return from their direct marketing, the client felt they needed to increase the size of their direct marketing email database.  Being able to communicate with people who were genuinely interested in their product was a top priority. An email database in excess of 50,000 people was their goal.

To achieve the goal looked tough at first, however the brief was simple.  So a competition was developed where people could win a complete outdoor entertainment area including, furniture, Barbeque and more.  A celebrity cook came with the prize and he/she would cook a meal for friends and family. (Something most people would want)

So using smart internet marketing techniques and autoresponders a web page was developed where people would enter the competition.  They could also enter in store as well as by SMS.  The promotion was advertised  using traditional media, TV, radio, magazines as well as online (banner adverts etc) all pointing people to where they could enter.

So when we combined the the prize that everyone wanted with an overwhelming response as well as smart offline and online media the promotion was a success, building a database in excess of 50,000 email addresses.  The client was very excited, they achieved additional media coverage that they were not expecting and they also achieved sales growth in their many stores.

Now to maintain a client we know from industry statistics that it costs around $50 a year however to attract a new customer we are looking at $350 approx.  Stop just spending money on local adverts etc and think about how you can tie your local marketing into a bigger result for your business.  By finding a better way to get a return from the investment you are making means you need to be capturing their mobile phone numbers and email address details.  This means you can market to them in the future.  By far the best return for your advertising is marketing to your current customers

Think how much easier and cheaper it is to bring a current customer back to your business.

By focusing consciously on your the result you wish to achieve with your marketing you can double, triple, quadruple the return from your advertising spend.